Eddie Royal, one of Tebow's receivers on the Denver Broncos, did enlist the assistance of a social media coach, a former agent named Jeff Weiner, and in some ways his interaction on Facebook and Twitter has surpassed that of his wildly popular quarterback.
More than 237,000 fans "liked" Tebow's most recent post, the day after his touchdown pass in overtime beat the Steelers last Sunday. It read like most of his infrequent missives, praising the Lord and thanking his teammates and Broncos fans.
At first glance, Royal's numbers are modest in comparison. He is closing in on 100,000 "likes" and has surpassed 50,000 Twitter followers. But by constantly posting video clips shot from his iPhone, some from the Broncos locker room, his social media status is growing faster than that of Tebow. This week through Twitter, Royal gave away two tickets to Denver's playoff game at New England on Saturday along with airfare and a hotel room. He'll also meet with the winner, who Royal said was selected randomly.
